International EGM 1rd Wave 2024

The new EGM Report from AVANTE | The media agency that adds value is now available, covering the 1st Wave at the national level. It provides an analysis of advertising media in this first quarter of 2024.

Internet maintains its leadership in terms of penetration, ahead of Conventional Television (which also maintains the second position), and OoH, which moves to the third position ahead of Digital Television, which increases compared to the previous EGM accumulation.

Social Media experiences an increase of 1.3 percentage points, consolidating the fifth place, and Radio, the sixth medium, with a similar figure to the previous accumulation. In general, there is a generalized increase in the consumption of the top 5 media, with the highlight being the significant increase in Cinema, almost doubling its audience.

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