Be media, my friend

PLANNING | INNOVATION | EFFICIENCY

Be media, my friend

PLANNING | INNOVATION | EFFICIENCY

Services tailored to your needs

We adapt to the environment, to your consumer and to your business
to offer you unique media solutions aimed at improving your final results.

Our core core business is media planning and buying, but we give great importance to the whole definition of the strategy. This consulting spirit allows us to bringyou much more value and accompany you from the initial phase of the briefing to the analysis and learning after the measurement of results. 

360° CAMPAIGN PLANNING

We manage a total crossmedia, in order to cover the entire funnel and impact each consumer at the right time and wherever they are. We have extensive experience in all media, both offline and online, maximizing the synergies between both and making your resources profitable. 

We know that consumers have become very diversified, generating an infinite number of subtargets. Therefore, as part of our strategic and tactical thinking process, we analyze the scope of the different decision-making groups, understanding their motivations, in order to personalize communication and make our plans more effective and efficient.

Online Media

REAL TIME BIDDING

DATA DRIVEN

B2B

AUTOMATION MARKETING

INFLUENCERS

GEOMARKETING

SEM

SOCIAL MEDIA

Offline Media

TV

RADIO

PRESS

MAGAZINES

EXTERIOR

Cinema

TOOLS AND INNOVATION

We take advantage of the latest technological advances to be at the forefront of strategies based on Data, Artificial Intelligence, Attribution Models or Hyper-Segmentation, among others. Extracting the maximum knowledge of the consumer to personalize communication and applying it in a controlled manner and with a purpose: looking for the best results to provide you with agile and real solutions. 

We have our own Data Science department, as well as the best tools both proprietary and third-partyto provide measurement, tracking, optimization and conversion solutions in all media campaigns.  

Avantools

Specific to online media: DMP, DSP, Marketing Automation

External: media and advertising market audiences

Own development: planning, research, targeting

MEASURING RESULTS EFFECTIVELY

We define objectives andcontinuously monitor the campaigns to ensure their fulfillment, measuring the results of each action and always keeping an eye on the brand and business kpi's.  

We even apply customized attribution models and provide you with data through agile online dashboards. We do this with total transparency, so that we can make decisions together that allow us to improve day by day andmake budgets profitable, looking for optimizations and acquire knowledge that we can apply in real time. 

 

Results evaluation

Media KPIs

Business KPIs

Continuous monitoring and control

Profitability

Synergies between media

Real time learning application

Global and personalized negotiation